Our role began with designing the CGI car rigs (by Nopia) and animations, building the foundation for dynamic shots that brought each vehicle to life. We then crafted and scattered scene assets to create immersive environments, which served as visual guides for the Generative AI, which was handled by the team at Lanczos. To maintain a cohesive look, the AI was trained on a curated set of images, ensuring it could replicate a consistent style across all scenes. This collaboration between CGI and AI resulted in visuals that felt uniquely organic and unconventional, capturing Honda's bold creative vision.
Happy Honda Days
Client :
Lanczos /1st AveMachine
Category:
CG Animation, Gen AI
Honda set out to create a series of three commercials for their latest vehicle lineup, aiming to ride the wave of Generative AI. They sought a unique blend of computer-generated imagery and AI elements, diverging from the usual polished look. Instead, Honda embraced an "imperfect" AI aesthetic—authentic, with a slightly rough-around-the-edges charm that highlights the raw power and distinctive quirks of AI-driven content.